Publications by INNOMARK Research Group at Universitat de Valencia - Contact Person: Maria Eugenia Ruiz Molina

Book chapters:

* Gil-Saura, I.; Ruiz-Molina, M.E.; Berenguer-Contrí, G. (2013): “Facilitators and Inhibitors of Technologies to Tackle Climate Change: Opinions of Government and Private Actors”. In Knieling, J. and Leal Filho, W. (eds.): Climate change governance (pp. 309-318). Springer-Verlag, Berlin Heidelberg, ISBN 978-3-642-29830-1.
* Gil-Saura, I. y Ruiz-Molina, M.E. (2018). “Sustainable practices in Spanish and Hungarian hotels: A Triple Bottom Line approach”. En Gursoy, D. (Ed.), The Routledge Handbook of Hospitality Marketing. Routledge, Abingdon, Oxon, ISBN 978-1-138-21466-8, pp. 397-409.
* Moise, M.; Gil-Saura, I. y Ruiz-Molina, M.E. (2018): “Hotel "green" practices and brand equity: Evidence from Spain”. En Henderson, L. (Ed.), Environmental Change and Sustainability. Management, Challenges and research Opportunities. Nova Science Publishers Inc., New York, pp. 49-70. ISBN 978-1-53613-377-6 (e-Book).
* Ruiz Molina, M.E. y Gil Saura, I. (2018): "Sustainable Practices in Spanish Retailing: Evidence from Apparel and Grocery Retailers", en Sparks, L y Lavorata, L. "Food Retailing and Sustainable Development: European Perspectives", pp. 23-44. Emerald. ISBN 9781787145542.
* Ruiz Molina, M.E. y Lavorata, L. (2018): "Retailers’ Commitment to Sustainable Development and Store Brand Equity: A Comparison between Consumers in France and Spain", en Sparks, L. y Lavorata, L. "Food Retailing and Sustainable Development: European Perspectives", pp. 131-154. Emerald. ISBN 9781787145542.
* Gil-Saura, I. y Ruiz-Molina, M.E. (2019). Sustainable Practices in Spanish Hotels: A Response to Concerns on Quality of Life in Highly Visited Tourism Areas (chapter 10). En Campón-Cerro, A.M.; Hernández-Mogollón, J.M. y Folgado-Fernández, J.A. (Eds.): Best Practices in Hospitality and Tourism Marketing and Management. A Quality of Life Perspective (pp. 201-216). Springer International Publishing AG, Cham, Switzerland. ISBN:978-3-319-91691-0; ISBN eBook: 978-3-319-91692-7.
* Belda-Miquel, S., Ruiz-Molina, M.E. y Gil-Saura, I. (2021): “WWF Spain: Illustrating Factors at Play, Impacts, and Tensions in Cause-Related Marketing for Global Sustainability”, in M. M. Galan-Ladero, C. Galera-Casquet, y H.M. Alves (eds.), Cause-Related Marketing: Case studies from a global perspective, Classroom Companion: Business, Springer Nature Switzerland AG, Cham (pp. 55-67). ISBN 978-3-030-65454-2. ISBN 978-3-030-65455-9 (eBook).
* Belda-Miquel, S., Ruiz-Molina, M.E. y Gil-Saura, I. (2021): “Social Innovation for Sustainability and the Common Good in Ecosystems of the Fourth Sector: The Case of Distribution Through Alternative Food Networks in Valencia (Spain)”, in M.I. Sánchez-Hernández, L. Carvalho, C. Rego, M.R. Lucas y A. Noronha (eds.), Entrepreneurship in the Fourth Sector: Entrepreneurial Ecosystems and Sustainable Business Models, Springer Nature Switzerland AG, Cham (pp. 141-168). ISSN 2511-2023 ISSN 2511-2031 (electronic), ISBN 978-3-030-68389-4 ISBN 978-3-030-68390-0 (eBook).
* Marín García, A.; Gil Saura, I.; Ruiz Molina, M.E. (2022), How does sustainability affect consumer satisfaction in retailing? In Bhattacharyya, J., Kumar Dash, M., Hewege, C.R., Balaji, M.S., Lim, W.M. (Eds.), Social and Sustainability Marketing: A casebook for reaching your socially responsible consumers through Marketing Science, Routledge, Abingdon, Oxon, pp. 225-247. ISBN: 978-0-367-55363-0 (hbk). 978-1-032-03602-1 (pbk). 978-1-003-18818-6 (ebk).


* Ruiz Molina, M.E.; Gil-Saura, I.; Moliner Velázquez, B. (2010): “Good environmental practices for hospitality and tourism: The role of Information and Communication Technologies”, Management of Environmental Quality, Vol. 21, No. 4, pp. 464-476.
* Gil-Saura, I.; Ruiz-Molina, M.E. (2011): “Tools for improving environmental sustainability in the hospitality industry”, CAB Reviews Perspectives in Agriculture, Veterinary Science, Nutrition and Natural Resources, 6, 013, pp. 1-6.
* Ruiz-Molina, M.E.; Gil-Saura, I. y Moliner-Velázquez, B. (2012): “Environmental sustainability in hotels: A matter of category?”, International Journal of Environment and Sustainable Development, Vol. 11, No. 2, pp. 148-163.
* E. Hodgson, M.E. Ruiz-Molina, D. Marazza, E. Pogrebnyakova, C. Burns, A. Higson, M. Rehberger, M. Hiete, M. Gyalai-Korpos, L. Di Lucia, Y. Noël, J. Woods, J. Gallagher. (2016). Horizon scanning the European bio-based economy: a novel approach identification of barriers and key policy interventions from stakeholders in multiple sectors and regions. Submitted to Biofuels, Bioproducts & Biorefining BioFPR, Volume 10, Issue 5, September/October 2016, Pages: 508–522. DOI: 10.1002/bbb.1665
* Moise, M. S., Gil-Saura, I., Šerić, M., & Ruiz-Molina, M.E. (2019). Influence of environmental practices on brand equity, satisfaction and word of mouth. Journal of Brand Management, 26(6), 646-657.
* Marín-García, A., Gil-Saura, I., & Ruíz-Molina, M. E. (2020). How do innovation and sustainability contribute to generate retail equity? Evidence from Spanish retailing. Journal of Product & Brand Management., Vol. 29 No. 5, pp. 601-615.
* Sánchez-González, I., Gil-Saura, I., and Ruiz-Molina, M.E. (2020): “Ethically Minded Consumer Behavior, Retailers’ Commitment to Sustainable Development, and Store Equity in Hypermarkets”, Sustainability, 12, 8041, pp. 1-17; doi:10.3390/su12198041.
* Moise, M. S., Gil-Saura, I., & Ruiz-Molina, M.E. (2020): “Implications of value co-creation in “green” hotels: The moderating effect of trip purpose”. Sustainability, 12, 9866; pp. 1-20, doi:10.3390/su12239866
* Marín-García, A.; Gil-Saura, I.; Ruiz-Molina, M.E.; Berenguer-Contrí, G. (2021). "The moderating effect of store format on the relationships between ICT, innovation and sustainability in retailing", Frontiers in Psychology, May 2021 | Volume 12 | Article 678991, pp. 1-14. doi: 10.3389/fpsyg.2021.678991
* Marín-García, A.; Gil-Saura, I.; Ruiz-Molina, M.E.; Berenguer-Contrí, G. (2021). Sustainability, store equity and satisfaction: the moderating effect of gender in retailing. Sustainability 2021, 13, 2, 1010.
* Marín-García, A., Gil-Saura, I. y Ruiz-Molina, M. E. (2021). Understanding innovativeness and commitment to sustainable service practices, Journal of Services Marketing, Vol. 35 No. 8, pp. 1092–1103.
* Moise, M.S., Gil-Saura, I. and Ruiz-Molina, M.-E. (2021). "“Green” practices as antecedents of functional value, guest satisfaction and loyalty", Journal of Hospitality and Tourism Insights, Vol. 4 No. 5, pp. 722-738.
* Moise, M.S.; Gil-Saura, I. y Ruiz Molina, M.E. (2021): The importance of green practices for hotel guests: does gender matter?, Economic ResearchEkonomska Istraživanja, 34:1, 3508-3529, DOI: 10.1080/1331677X.2021.1875863
* Marín-García, A.; Gil-Saura, I.; Ruiz-Molina, M.E. (2022): Do innovation and sustainability influence customer satisfaction in retail? A question of gender. Economic Research-Ekonomska Istraživanja, 35:1, 546-563, DOI:
* Sánchez-González, I., Gil-Saura, I. and Ruiz-Molina, M.-E. (2022), "Does sustainability drive to create store equity? A proposal through image, quality and loyalty", International Journal of Retail & Distribution Management, Vol. 50 No. 6, pp. 708-727.
* Ruiz Molina, María Eugenia; Belda-Miquel, Sergio; Hytti, Anni; Gil-Saura, Irene (2022). Addressing sustainable food management in hotels: proposing a framework and examining hotel groups, British Food Journal, Vol. 124 No. 2, pp. 462-492.